Not all real estate practitioners are REALTORS®.
The term REALTOR® is a registered trademark that identifies
a real estate professional who is a member of the NATIONAL ASSOCIATION
of REALTORS® and subscribes to its strict Code of Ethics. Here
are five reasons why it pays to work with a REALTOR®.
1. You’ll have an expert to guide you through
the process. Buying or selling a home usually requires disclosure
forms, inspection reports, mortgage documents, insurance policies,
deeds, and multi-page settlement statements. A knowledgeable expert
will help you prepare the best deal, and avoid delays or costly
mistakes.
2. Get objective information and opinions. REALTORS®
can provide local community information on utilities, zoning, schools,
and more. They’ll also be able to provide objective information
about each property. A professional will be able to help you answer
these two important questions: Will the property provide the environment
I want for a home or investment? Second, will the property have
resale value when I am ready to sell?
3. Find the best property out there. Sometimes the
property you are seeking is available but not actively advertised
in the market, and it will take some investigation by your REALTOR®
to find all available properties.
4. Benefit from their negotiating experience. There
are many negotiating factors, including but not limited to price,
financing, terms, date of possession, and inclusion or exclusion
of repairs, furnishings, or equipment. In addition, the purchase
agreement should provide a period of time for you to complete appropriate
inspections and investigations of the property before you are bound
to complete the purchase. Your agent can advise you as to which
investigations and inspections are recommended or required.
5. Property marketing power. Real estate doesn’t
sell due to advertising alone. In fact, a large share of real estate
sales comes as the result of a practitioner’s contacts through
previous clients, referrals, friends, and family. When a property
is marketed with the help of a REALTOR®, you do not have to
allow strangers into your home. Your REALTOR® will generally
prescreen and accompany qualified prospects through your property.
6. Real estate has its own language. If you don’t
know a CMA from a PUD, you can understand why it’s important
to work with a professional who is immersed in the industry and
knows the real estate language.
7. REALTORS® have done it before. Most people
buy and sell only a few homes in a lifetime, usually with quite
a few years in between each purchase. And even if you’ve done
it before, laws and regulations change. REALTORS®, on the other
hand, handle hundreds of real estate transactions over the course
of their career. Having an expert on your side is critical.
8. Buying and selling is emotional. A home often symbolizes
family, rest, and security — it’s not just four walls
and a roof. Because of this, home buying and selling can be an emotional
undertaking. And for most people, a home is the biggest purchase
they’ll ever make. Having a concerned, but objective, third
party helps you stay focused on both the emotional and financial
issues most important to you.
9. Ethical treatment. Every member of the NATIONAL
ASSOCIATION of REALTORS® makes a commitment to adhere to a strict
Code of Ethics, which is based on professionalism and protection
of the public. As a customer of a REALTOR®, you can expect honest
and ethical treatment in all transaction-related matters. It is
mandatory for REALTORS® to take the Code of Ethics orientation
and they are also required to complete a refresher course every
four years.